How much is too much email? A company I made a single purchase from sent me daily emails. It was too much. Email marketing works. But more emails ≠ better.
Once a week is definitely not too much. In the information era, one week ago is an eternity ago. Your customers probably don’t even remember your last message. They’re overwhelmed, distracted, and bombarded by your competitors constantly.
Here’s the real test: Are you adding value or adding noise?
If your subscribers love what you send—useful insights, real stories, and actual help—they will not mind seeing your name. They will seek it out, and it won’t get banished to the promotions folder.
Stay relevant, not relentless. A couple times per week with something worth reading beats daily with something worth deleting.
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