I love trying out new techniques and ideas for website homepages, but there are some elements that need to be on every homepage for the website to succeed.
If you’re curious what those elements are, I sketched out a homepage in my latest 2-minute video (linked below).
Before you hit play, I’m curious: do you know what the most important part of a webpage is? ⤵️
If you guessed “the copy” or “words,” you’re right. That’s why it can also be the most difficult and time-consuming part of your website. You want to get the words exactly right.
I probably say this a lot, but all the work you put into getting the words right pays off tenfold. Because then the customer doesn’t have to do as much work to understand what you do.
They need to know who you are, what you do, and how you’re going to solve their problem, all in a single glance. Good copy can do that.
If you want a website that has all the words filled in correctly, just. We’d love to talk.
