As you’re reviewing marketing plans for Q3 & maybe Q4, remember this: generic is boring.
Generic marketing isn’t memorable.
The concept is simple. Let your brand be itself.
Of course, you have to know what your brand believes in for that to work nicely.
This concept is why faces do so well on social media.
People can actually RELATE to a real, not generic brand.
We did a website last year that went from generic to memorable. I made a quick before and after video ⤵️
This church’s previous site had served them okay for a while, but it was built on a generic Squarespace template. Which, if you’ve ever used one of those before, are pretty limited in what they can do.
The site just didn’t reflect who they are as a church: warm, welcoming, and deeply connected to their community.
They’re a great group of people, and it was a joy working with them to build something that finally felt like them. It’s a two-pronged victory: their new site is not only incredibly flexible, but also beautiful and tailored to their identity.
It’s always a big win to help people move from a “good enough” setup to something that actually represents them well.
There’s a lot more packed into the site, but the bottom line is: it’s built to support their mission, not limit it.
A Few Quick Tips
Here are a few quick marketing and website tips:
- “Secret shopper” your business. I guarantee you’ll find some annoying friction point your clients have been dealing with.
- Automate, automate, automate… if it’s something you’ll do more than a few times, automation is very accessible and saves hours (ask me about it)
- Don’t stress if you lose your Google listing: There are mysterious companies with close ties to Google that help you recover it when it gets taken down (I hired one).
