There are businesses out there with at least a few glowing reviews… they’re just not really being used to their FULL POTENTIAL. You may be one of them. Let’s fix that. Your reviews are probably just collecting dust in your Yelp and Google Review pages. If someone took the time to say something great about your business, it shouldn’t be buried. It should be working for you. This video has a few ideas on how you can easily start putting those testimonials to work for you.
You can watch me dive more into what to do with your testimonials by watching the video below! ⤵️
Here’s a quick breakdown:
1. Sprinkle them across your site. Not just on a single “Testimonials” page. Put them on your homepage, service pages, and especially your contact or quote pages.
2. Post them on social. You couldn’t write a better post yourself. Just add a little context and hit publish.
3. Drop them in your emails. Even one short line at the bottom adds trust without trying too hard.
4. Show them on your Google Business Profile. It’s free, and people definitely look there.
FYI: I set up automations for companies that help them reliably get new 5 star reviews each week.
A Few Helpful Tips
Here are a few quick marketing and website tips:
- Walk through your business as if you were a client. I always find some annoying friction point my clients have been dealing with when I try this.
- Enjoyable Micro-interactions make a website visitors love your brand! Animations and hover effects can bring your website to life.
