You can check out the video below ⤵️ or read my thoughts and advice below!
Lately I’ve been diving in to see how AI could help with your next website or marketing project.
After building a couple websites and web pages with AI myself, I wanted to report to you where things are at.
First, the bad
AI copywriting is still very AI, meaning things look generic. It’s just not super good at it yet.
Editing a site in the long-term is still annoying (it’s hard to do just through a chat interface) and of course it uses up tons of tokens. Deploying the website live is also going to be difficult for most people.
Above all, though, my biggest issue is that the output from AI just still feels very AI. And that might not be something we ever get away from.
With the proper prompting, you can get kind of close to something good, but it still needs a lot of human intervention to get things better and to stand out from everyone else.
Now, on to the good
AI-built websites do cut out some busy work.
It’s helpful at the planning stage when you’re structuring many different parts of the website. It can be a little handy on the design side, too: feed it some of your current branding or where you’d like to head, and it can create a design system for you to follow.
When it tries to create a site from that, it still feels generic. But hey, it’s at least closer to what you want!
All that to say, AI websites are in an interesting state right now. It’s absolutely improving some things, speeding up workflows, making things easier and better. But it still comes with a whole bunch of negatives that you really have to work around if you want to stand out.
Want help building a site that doesn’t feel like AI made it? Let me know!
Key Takeaways
- Sadly, AI website tools produce generic output (especially copy)
- Editing, token usage, and deployment are still annoying
- Where AI helps: cutting busy work, planning structure, building design systems
- A human touch is still required to make a site actually stand out.
