Here’s one important tip to always keep in mind with any marketing message:
Whenever possible, you should have just one simple call to action. And I mean as dead simple as possible.
In an email, this usually looks like one clear button asking readers to complete a single task.
That button should be the most important thing you want them to do, not one of ten competing actions.
For print pieces, this could be something as simple as a QR code that directs users to one place or to one offer, instead of overwhelming them with multiple options.
In this video, I go over an example I found yesterday of a website homepage that gets it wrong and another that gets it right.
There were so many competing actions, I didn’t know where to start. There was no clear, obvious path. No single next step for the user.
Then there’s Airbnb’s site… Yes, it’s busy, but you can still clearly see the most important action to take.
Simple design choices, like an obvious search bar, guide users naturally.
So whenever you’re reviewing a marketing campaign—whether it’s a website, email, flyer, or anything else—ask yourself:
👉 Is there a clear, single call to action? 👉 Have I removed the fluff and distractions? 👉 Do users always know where to go next?
If not, simplify.
Less is more.
A Few Quick Tips
Here are a few quick marketing and website tips:
- Use AI for something new… I told ChatGPT my workout goals and equipment and it developed a custom plan for me to follow.
- Get better data. How many of your leads from Google Ads actually become customers? I helped a company track exactly which paying clients came from Google Ads.
- Struggling with making social content? Record a video of you talking about a customer’s experience with your company. It’s relateable and will help kickstart more ideas.
