I just had a quick thought to wrap up the week.
If you’re anything like me, you probably also love trying new marketing ideas. They feel fantastic to build and to deploy; the whole process feels like progress.
And that’s where I’ve been sensing a trap: that shiny new idea that I’m so excited about seems to always come at the expense of the previous idea I tried out last quarter.
Why is that a problem? It often means that I only went halfway with my old marketing idea. I got tired of measuring it, gathering analytics, and optimizing it. It means I jumped to a new thing too quickly, just because it sounded better.
The sad result is just a bunch of half-built systems and not a lot of big wins.
There’s a simple answer to this problem, which I wanted to document in my newest short video ⤵️
(TL;DW? Then keep on reading below!)
Here it is: Don’t do more marketing. Do better marketing.
Focus on fewer things. Finish them entirely. Don’t forget to track them and tie them to a goal. Keep tweaking and optimizing until they work (or until you know for sure that they won’t!)
If you’re wondering what better marketing (instead of more marketing) looks like for your business, let me know. I’d be happy to work on that question together.
